{"id":12649,"date":"2022-11-19T10:50:41","date_gmt":"2022-11-19T10:50:41","guid":{"rendered":"https:\/\/www.vivaeurovision.com\/?p=12649"},"modified":"2022-11-19T10:50:42","modified_gmt":"2022-11-19T10:50:42","slug":"12649-benidorm-fest","status":"publish","type":"post","link":"https:\/\/www.vivaeurovision.com\/index.php\/2022\/11\/19\/12649-benidorm-fest\/","title":{"rendered":"Benidorm Fest, sigue sumando premios y reconocimientos"},"content":{"rendered":"\n

RTVE ha <\/span><\/span>recibido<\/span><\/span> e<\/span><\/span>ste mi\u00e9rcoles e<\/span><\/span>l <\/span><\/span>Premio Empresarial Vocento al Posicionamiento de <\/span><\/span>M<\/span><\/span>arca<\/span><\/span> p<\/span><\/span>or poner en valor <\/span><\/span>Eurovisi\u00f3n<\/span><\/span><\/a> y recuperar el <\/span><\/span>Benidorm <\/span><\/span><\/a><\/a><\/a>F<\/span><\/span>est<\/span><\/span>, el certamen <\/span><\/span>para<\/span><\/span>selecciona<\/span><\/span>r<\/span><\/span> al representante <\/span><\/span>espa\u00f1ol<\/span><\/span>. <\/span><\/span>\u201c<\/span><\/span>Tanto la <\/span><\/span>marca Eurovisi\u00f3n como la Marca Espa\u00f1a salen reforzadas<\/span><\/span> por el trabajo de <\/span><\/span>R<\/span><\/span>TVE<\/span><\/span>\u201d, <\/span><\/span>destaca<\/span><\/span> la organizaci\u00f3n de los premios.<\/span><\/span><\/p>\n

\"\"<\/p>\n

Mar\u00eda Eizaguirre<\/span><\/span>, directora de Comunicaci\u00f3n y Participaci\u00f3n de RTVE<\/span><\/span>, ha recogido el <\/span><\/span>galard\u00f3n <\/span><\/span>en nombre de todo el<\/span><\/span>equipo,<\/span><\/span> de manos de <\/span><\/span>Pilar Sainz<\/span><\/span>, d<\/span><\/span>irectora <\/span><\/span>g<\/span><\/span>eneral de Comunicaci\u00f3n y Relaciones Institucionales de Vocento<\/span><\/span>, en un acto presentado por <\/span><\/span>Jacob Petrus<\/span><\/span>.<\/span><\/span><\/p>\n


<\/span><\/span>Eizaguirre ha se\u00f1alado que este premio es fruto del esfuerzo del equipo de profesionales de este departamento que ha trabajado para recuperar la ilusi\u00f3n.<\/span><\/span> \u201cE<\/span><\/span>s un \u00e9xito colectivo de un<\/span><\/span>trabajo en equipo realizado por todos los medios<\/span><\/span>\u201d<\/span><\/span>, ha dicho.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

El galard\u00f3n<\/span><\/span> destaca el esfuerzo de RTVE <\/span><\/span>por<\/span><\/span> \u201cponer en valor sus productos y servicios\u201d<\/span><\/span> y subraya que<\/span><\/span> la Corporaci\u00f3n <\/span><\/span>ha recuperado \u201c<\/span><\/span>una <\/span><\/span>audiencia sin precedentes con la retransmisi\u00f3n de Eurovisi\u00f3n<\/span><\/span>, que ya<\/span><\/span> constituye el programa musical m\u00e1s visto de la historia<\/span><\/span>\u201d<\/span><\/span>. <\/span><\/span>El pasado mayo, <\/span><\/span>RTVE registr\u00f3 una cuota de pantalla del 50,8%, congregando a m\u00e1s<\/span><\/span>de 6.835.000 espectadores siguiendo la <\/span><\/span>interpretaci\u00f3n de Chanel con su tema ‘SloMo<\/span><\/span>\u2019<\/span><\/span><\/a>.<\/span><\/span> Adem\u00e1s, en el momento de las votaciones<\/span><\/span>,<\/span><\/span> el share<\/span><\/span> se <\/span><\/span>increment\u00f3 hasta el 71,6%, con 8.853.000 <\/span><\/span>de espectadores<\/span><\/span>.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

Tambi\u00e9n <\/span><\/span>subraya que RTVE consigui\u00f3<\/span><\/span> que <\/span><\/span>\u201c<\/span><\/span>el festival trascendiera m\u00e1s all\u00e1 de la burbuja eurof\u00e1n<\/span><\/span>, teniendo su impronta en medios de comunicaci\u00f3n generalistas, as\u00ed como en sectores de la poblaci\u00f3n<\/span><\/span> para los que, tradicionalmente, <\/span><\/span>el <\/span><\/span>certamen pasaba desapercibido<\/span><\/span>\u201d<\/span><\/span>.<\/span><\/span> D<\/span><\/span>estaca <\/span><\/span>asimismo <\/span><\/span>la recuperaci\u00f3n del <\/span><\/span>Benidorm Fest<\/span><\/span> \u201c<\/span><\/span>como m\u00e9todo de<\/span><\/span> selecci\u00f3n de la canci\u00f3n espa\u00f1ola<\/span><\/span>, que<\/span><\/span> ha supuesto un impulso para la cultura y la diversidad musical del pa\u00eds<\/span><\/span>\u201d<\/span><\/span>. <\/span><\/span><\/p>\n

\u00a0<\/p>\n

Los Premios Empresariales de <\/span><\/span>Vocento <\/span><\/span>premian<\/span><\/span> a aquellas compa\u00f1\u00edas que han sobresalido en distintas facetas de su actividad, poniendo de manifiesto la importancia del tejido empresarial en el desarrollo econ\u00f3mico y social de nuestro pa\u00eds.<\/span><\/span> En esta edici\u00f3n tambi\u00e9n han sido <\/span><\/span>galardonados<\/span><\/span> El Pozo (Expansi\u00f3n Internacional),<\/span><\/span> Cepsa<\/span><\/span> (I<\/span><\/span>gualdad, Diversidad e Inclusi\u00f3n<\/span><\/span>); Wallbox (<\/span><\/span>Empresa Revelaci\u00f3n<\/span><\/span>)<\/span><\/span>; Civitatis<\/span><\/span>(D<\/span><\/span>igitalizaci\u00f3n<\/span><\/span>); Ferrovial (<\/span><\/span>Innovaci\u00f3n<\/span><\/span>); Playtomic (S<\/span><\/span>tart-up<\/span><\/span>); Grupo Osborne (<\/span><\/span>Empresa Familiar<\/span><\/span>); CEU (<\/span><\/span>Comunicaci\u00f3n Externa<\/span><\/span>)<\/span><\/span>; Grupo Elecnor<\/span><\/span> (Co<\/span><\/span>municaci\u00f3n Interna<\/span><\/span>)<\/span><\/span>; Telef\u00f3nica<\/span><\/span>(<\/span><\/span>Patronicio<\/span><\/span>)<\/span><\/span>; Heineken<\/span><\/span> (<\/span><\/span>Sostenibilidad ambiental<\/span><\/span>)<\/span><\/span>; Inditex<\/span><\/span>(<\/span><\/span>Sostenibilidad social<\/span><\/span>)<\/span><\/span>; y Acciona<\/span><\/span> (<\/span><\/span>Resultados<\/span><\/span>)<\/span><\/span>. <\/span><\/span><\/p>\n

Nuevo r<\/span><\/span>econocimiento para e<\/span><\/span>l Benidorm Fest<\/span><\/span><\/p>\n

El<\/span><\/span> Premio Empresarial Vocento al Posicionamiento de Marca<\/span><\/span> se suma a <\/span><\/span>una larga<\/span><\/span> lista de reconocimientos <\/span><\/span>para RTVE por e<\/span><\/span>l Benidorm Fest<\/span><\/span> en los \u00faltimos meses<\/span><\/span>, como el premio del <\/span><\/span>FesTVal de Vitoria<\/span><\/span><\/a> \u201cpor su \u00e9xito transversal<\/span><\/span> que uni\u00f3 a diferentes generaciones en torno a la m\u00fasica y al veterano festival musical\u201d<\/span><\/span>; el <\/span><\/span>Premio Turismo Ciudad de Benidorm<\/span><\/span><\/a>,<\/span><\/span> el <\/span><\/span>Premio Turismo de la Comunidad Valenciana<\/span><\/span><\/a>,<\/span><\/span> el <\/span><\/span>Premio Especial <\/span><\/span>Aqu\u00ed TV<\/span><\/span><\/a> 2022<\/span><\/span>, y <\/span><\/span>el <\/span><\/span>Premios Iris de la Cr\u00edtica 2022<\/span><\/span><\/a>. <\/span><\/span><\/p>\n

La primera edici\u00f3n de la<\/span><\/span> preselecci\u00f3n espa\u00f1ola para E<\/span><\/span>urovisi\u00f3n fue un \u00e9xito desde su anuncio tanto en la industria musical como los medios de comunicaci\u00f3n. Un \u00e9xito que se traslad\u00f3 a la audiencia durante la celebraci\u00f3n del Benidorm Fest en enero, en la que <\/span><\/span>Chanel se proclam\u00f3 ganadora con su tema \u2018SloMo\u2019<\/span><\/span><\/a>.<\/span><\/span><\/p>\n\n\n\n

Fuente e imagen: RTVE<\/p>\n\n\n\n

\"VIVAEUROVISION.COM\"<\/figure>\n\n\n\n

Youtube<\/p>\n\n\n\n

Pedro Palomo<\/a><\/p>\n\n\n\n

Twitter  @viva_eurovision<\/a>  FACEBOOK OFICIAL VIVA EUROVISION <\/a><\/strong>Instragram  <\/strong>@vivaeurovision<\/strong><\/a><\/p>\n\n\n\n

Redactor: Pedro Palomo @pedropalomobcn<\/strong><\/a> <\/strong>Instagram @pedrobcn<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

RTVE ha recibido este mi\u00e9rcoles el Premio Empresarial Vocento al Posicionamiento de Marca por poner en valor Eurovisi\u00f3n y recuperar el Benidorm Fest, el certamen paraseleccionar al representante espa\u00f1ol. \u201cTanto...<\/p>\n","protected":false},"author":1,"featured_media":12666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4594,6,1195,4498,4748,4,1188,2,875,3],"tags":[4561,4575,17,11,706,1096,4799,4800,4798,34,19,20,766,23,22],"class_list":["post-12649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benidorm-fest","category-espana-en-eurovision","category-eurovision-2","category-eurovision-2022","category-eurovision-2023","category-eurovision","category-noticia-2","category-noticia","category-rincon-vivalamusica","category-ultima-hora","tag-benidorm-fest","tag-el-festival-que-quieres","tag-esc","tag-eurovision","tag-eurovision-song-contest-festival","tag-festival-de-eurovision","tag-maria-eizaguirre-2","tag-maria-eizaguirre-benidorm-fest","tag-maria-eizaguirre-rtve","tag-noticia","tag-pedro-palomo","tag-pedro-palomo-eurovision","tag-pedro-palomo-vivaeurovision","tag-viva-eurovision","tag-vivaeurovision"],"yoast_head":"\nBenidorm 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